tag:blogger.com,1999:blog-82857508452661965702024-03-13T09:02:23.766-07:00.....My Views Encapsulated In Words...Unknownnoreply@blogger.comBlogger55125tag:blogger.com,1999:blog-8285750845266196570.post-71591951477342890582018-03-31T07:36:00.001-07:002018-03-31T07:38:24.622-07:00काश आज भी मैं बच्चा होता<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://4.bp.blogspot.com/-XvFgj5CUj14/Wr-c6XVA2DI/AAAAAAAANkA/y_biXOHJU1kZLsYzdHAbFhYnfnuBJGMXQCLcBGAs/s1600/Quotefancy-454250-3840x2160.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="180" src="https://4.bp.blogspot.com/-XvFgj5CUj14/Wr-c6XVA2DI/AAAAAAAANkA/y_biXOHJU1kZLsYzdHAbFhYnfnuBJGMXQCLcBGAs/s320/Quotefancy-454250-3840x2160.jpg" width="320" /></a></div>
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कल बैठे बैठे ऐसा लगा </div>
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समय भाग गया और पता भी न चला </div>
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बच्चे होने का एहसास न जाने कहाँ गया </div>
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मेरे आस पास सब कुछ क्यों धुंदला गया </div>
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कल काम वाला आया था, पूछ रहा था इस सप्ताह क्या बनेगा </div>
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ये कब से मैंने निर्णय लेना चालू किया?</div>
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मम्मी की जिम्मेदारी मैंने कब उठाना चालू किया </div>
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आलू प्याज के दाम तो मुझे कभी पता न थे </div>
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आज कैसे मैं मंडी जाके सामान लाने लगा </div>
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कब मैं माँ बाबा के कन्धों से उतरकर उनका सहारा बन चला | </div>
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इतनी दूर आ गया हूँ लगता है कई बार,</div>
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घर के खाने का स्वाद भी याद न रहा | </div>
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जब थके हारे शाम को कई बार देरी से लौटता हूँ </div>
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कोई मेरे इंतज़ार मे भूखा घर पे नहीं मिलता </div>
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कई बार तो रसोइया के हाथ के बने खाने मे नमक का स्वाद भी नहीं होता | </div>
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जब कभी खिड़की से बाहर झांकता हूँ </div>
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आँगन मे बचपन भी दिखाई नहीं पड़ता </div>
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कितना अच्छा था बचपन , उसकी मासूमियत का एहसास अब है पता चलता | </div>
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जब सब बड़े कहते थे , बचपन सबसे उन्मुक्त है ,</div>
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मैंने नहीं सुना </div>
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जब सब बड़े कहते थे , अभी वक़्त है जी भर के जी लो,</div>
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मैंने नहीं सुना </div>
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काश सुन लेता, उस समय उन बातो को </div>
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तो आज इतना बड़ा कभी महसूस नहीं होता </div>
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कोई बस लौटा दो वो दो पल, फिर न कहूंगा की काश आज भी मैं बच्चा होता | </div>
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Unknownnoreply@blogger.com0Dubai - United Arab Emirates25.2048493 55.27078280000000624.2844238 53.9798893 26.1252748 56.561676300000009tag:blogger.com,1999:blog-8285750845266196570.post-36496034905407523192018-03-23T12:01:00.000-07:002018-03-31T07:37:29.114-07:00आज एक और बेटी विदा हो चली <div dir="ltr" style="text-align: left;" trbidi="on">
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<img height="212" src="https://mail.google.com/mail/u/0/?ui=2&ik=cf073200a7&view=fimg&th=162542b12d1f03cf&attid=0.1&disp=emb&attbid=ANGjdJ-lsveVMwelu-4w4cReR3luO-IoHkz40ovq2fS6r8DF23lsdFco6gja_PeOwFQFJoFXC3oaSuLTeWR9y_0X7YBaEeaovLTeUug2U-ez3S2ZDRaviXUCie7ZPOk&sz=w2668-h1780&ats=1521830535246&rm=162542b12d1f03cf&zw&atsh=1" width="320" /></div>
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आज एक और बेटी विदा हो चली,</div>
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उसकी बारात आयी लाखों सपने संजो के ,</div>
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दूर से बैंड की आवाज़ ने दिलों में खुशियाँ भर दी ,</div>
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सखी सहेलियों की खिलखिलाहट छत पे भर गई ,</div>
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रौनक से झूम उठा आसमान ,</div>
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आतिशबाज़ी से नये जीवन की दस्तक हुई | </div>
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आज एक और बेटी विदा हो चली || </div>
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चल तो पड़ी उसकी डोली धीरे धीरे ढोल और मंजीरों संग,</div>
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भाइयों ने हाथ थामा तो डोली खिल उठी,</div>
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लाल रंग के जोड़े में छम छम करती जब वो डोली से उतरी,</div>
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माँ बाबा की आँखों में सौ सपने भर गई,</div>
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सबकी लाड़ली आज आँखों में ख़ुशी के आँसू भर गई | </div>
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आज एक और बेटी विदा हो चली || </div>
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वो मेहँदी की भीनी भीनी खुशबू अब भी आती है ,</div>
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उसकी हंसी अब भी दिल भर जाती है ,</div>
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मस्ती और उमंग से भरी उसकी बातें आज भी ताज़ा है ,</div>
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लगता है अभी भी यही कही वो इस घर का हिस्सा है | </div>
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ये बदलाव ना उसके लिए आसान ना हमारे लिए है। </div>
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बेटी जब विदा हो चले तब ये एहसास आता है ,</div>
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कही न कही आज भी बाप का दिल ये सोच के घबराता है ,</div>
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विदा हुई है लाखों सपनो के साथ ,</div>
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कही वो सपना टूट न जाये ,</div>
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आज विदा हुई मेरी बेटी कही मुझसे दूर हो न जाये | </div>
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आज एक और बेटी विदा हो चली ,</div>
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लाखों उम्मीदें लिए नए सफर पे चल पढ़ी </div>
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Unknownnoreply@blogger.com0Dubai - United Arab Emirates25.2048493 55.27078280000000624.2844238 53.9798893 26.1252748 56.561676300000009tag:blogger.com,1999:blog-8285750845266196570.post-57562634299100082912017-12-31T01:21:00.000-08:002017-12-31T01:23:44.799-08:00The Bells of New Year<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://mythoughtsencapsulated.blogspot.ae/2017/12/the-bells-of-new-year.html" target="_blank"><img border="0" src="http://weclipart.com/gimg/679561AB22E35794/NY02-b.jpg" data-original-height="500" data-original-width="786" height="203" width="320" /></a><span id="goog_1252024062"></span><a href="https://www.blogger.com/"></a><span id="goog_1252024063"></span></div>
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<span style="font-size: xx-small;"><a href="http://weclipart.com/gimg/679561AB22E35794/NY02-b.jpg">Source: weclipart</a></span></div>
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All across the world when the night arrives</div>
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on this special day we say bye together and welcome new lights.<br />
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The nights are not darker its full of bright lights</div>
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Some are man made, some are natural</div>
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to welcome the happy times.</div>
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With the hopes that this year will be lucky for all</div>
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and will bring peace and prosperity never before</div>
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We celebrate togetherness and dance/drink away fears all night.</div>
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But somewhere between all this<br />
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There are lives which has no change</div>
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There are people whose day and night are still same</div>
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There are families struggling to get a bread even today</div>
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There are wives waiting for their husbands who are marching at the end</div>
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There are children who are waiting for their parents to be back home sooner</div>
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Lonely parents in wait of their loved ones.</div>
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Why the pyramid is so skewed </div>
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Why there is no single day when all are one and have equal rights?</div>
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A sudden wish came to my mind</div>
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Today I will not dance away my fears in this artificial lights.</div>
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I will make a difference by helping few children celebrate this day with their parents on time<br />
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I will make a difference by caring for those elders who many not see tomorrow's light<br />
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I will make a difference in my attitude and way of living<br />
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I will make a difference to those who potentially never get a chance to be the one they want<br />
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I will make a difference to myself and then may be one day the world will celebrate together<br />
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As one entity, as one human being and as one whole unit which we should be.</div>
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The bells of new year will ring and slow down</div>
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But the music this difference will make remains forever in our heart.</div>
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Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8285750845266196570.post-7312261648502928542017-12-18T03:51:00.000-08:002017-12-18T03:55:04.953-08:00Truth of Life<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://seeesaw.com/wp-content/uploads/2013/02/truth-of-life.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://seeesaw.com/wp-content/uploads/2013/02/truth-of-life.png" data-original-height="611" data-original-width="800" height="152" width="200" /></a></div>
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<a href="http://seeesaw.com/wp-content/uploads/2013/02/truth-of-life.png"><span style="font-size: xx-small;">Source: Seeesaw</span></a></div>
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<span style="background-color: white; color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When you are sad what you look for most,</span></div>
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<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Peace, condolence or more pain to travel to that phase called denial?</span></span></div>
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<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Denial the first step of every pain or every problem.</span></span></div>
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<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">To look it in a way that nothing happened</span></span></div>
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<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">and nothing is going to happen!</span></span></div>
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<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Its just a race which will keep on pulling us towards it</span></span></div>
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<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Like a high sea tide on rough waters</span></span></div>
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<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Like a tsunami on a calm shore</span></span></div>
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<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Like a strong wind in middle of nowhere</span></span></div>
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<div style="text-align: center;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When we know that at the end we need to fight</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span>
</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Fight with inner self</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span>
</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Fight with pain to sail</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Fight with negativity to get happiness!</span></span></div>
<span style="background-color: white; color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
</span><div style="text-align: left;">
</div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Then why we run?</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span>
</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Calling it good for us</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span>
</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">or just panicking in the moment to soothe our anxious nerves...</span></span></div>
<div style="text-align: left;">
<span style="background-color: white; color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
</span></div>
<div style="text-align: center;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">We do so many stupid things</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span>
</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">that even stupidity laughs and ask is this real you?</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span>
</span></div>
<div style="text-align: center;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Look your self in mirror </span></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Where is your smile</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Where is the calm look</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span>
</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">And then you realize</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span>
</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">you are walking wrong way wrong direction</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The wind has gotten you too far</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span>
</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">and you need to learn to sail by yourself</span></span></div>
<div style="text-align: center;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;"></span><br /></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">To be the one with humble smile</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span>
</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">To be the one who is you</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span>
</span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">and that fight you are going to choose</span></span></div>
<div style="text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #222222;">
</span><span style="background-color: white; color: #222222;"></span></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">as no one can walk your path </span></span></div>
<span style="background-color: white; color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
</span><div style="text-align: left;">
</div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It's just you and only you and always going be you.</span></div>
</div>
Unknownnoreply@blogger.com1United Arab Emirates23.424076 53.84781799999996119.722903 48.684243999999964 27.125249 59.011391999999958tag:blogger.com,1999:blog-8285750845266196570.post-74100012887648598302017-09-23T04:13:00.001-07:002017-09-23T04:13:55.526-07:00करवट <div dir="ltr" style="text-align: left;" trbidi="on">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://static4.uk.businessinsider.com/image/55a3c8db371d2212008b6537-5213-6488/shutterstock_220354864.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://static4.uk.businessinsider.com/image/55a3c8db371d2212008b6537-5213-6488/shutterstock_220354864.jpg" data-original-height="800" data-original-width="643" height="320" width="257" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Source: <a href="http://static4.uk.businessinsider.com/" rel="nofollow">Business Insider</a></td></tr>
</tbody></table>
<div style="text-align: center;">
<br />दुनिया के दौड़ धूप में बदलती करवट,</div>
<div style="text-align: center;">
हर आहट पे घबराती करवट,</div>
<div style="text-align: center;">
कुछ कर गुजरने की चाह में बदलती करवट,</div>
<div style="text-align: center;">
रातों के कई अनकहे लब्ज़ों को समझती करवट |</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
सुनते है सभी, कहते है सभी,</div>
<div style="text-align: center;">
अकेलेपन की साथी है करवट | </div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
कुछ लोगों का हमराही और </div>
<div style="text-align: center;">
कुछ लोगो की किस्मत है करवट,</div>
<div style="text-align: center;">
पर ना जाने हर किसी की परिभाषा से परे है ,</div>
<div style="text-align: center;">
सुकून के आँचल मैं ढूंढ रही वो उलझी सुबह सी है ,</div>
<div style="text-align: center;">
न चल के भी साथ चलने का वादा करने जैसे एक दोस्त सी है | </div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
टूटे को सहारा देने की चाह है, </div>
<div style="text-align: center;">
किसी प्रेमी की बाहों में रहने का बहाना है| </div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
माँ की गोदी का सहारा है, </div>
<div style="text-align: center;">
बहनो भाइयो के लड़ने का रास्ता है, </div>
<div style="text-align: center;">
पापा के पास आके चुपके से सो जाना का किस्सा है, </div>
<div style="text-align: center;">
किसी राहगीर के लिए धुप, बारिश, और ठण्ड से बचने का आशियाना है | </div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
हर पहर साथ की नयी परिभाषा है करवट </div>
<div style="text-align: center;">
आप और हमसे कई ज्यादा भावनाओं को समझने की मिसाल है ये करवट </div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
दुनिया के दौड़ धूप में बदलती है तो बस ये करवट,</div>
<div style="text-align: center;">
हर आहट पे घबराती और सकुचाती है बस ये करवट| </div>
</div>
Unknownnoreply@blogger.com0Dubai - United Arab Emirates25.2048493 55.27078280000000624.2844238 53.9798893 26.1252748 56.561676300000009tag:blogger.com,1999:blog-8285750845266196570.post-8959710739783168692017-07-27T06:36:00.000-07:002017-07-27T06:36:43.618-07:00What if you need to use a product to introduce yourself?<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="https://2.bp.blogspot.com/-pNz_aCfijD0/WXnsEESJbuI/AAAAAAAANNI/rhos3b_NRYs9oGdOKCqn9AE5XOvPzQE5gCLcBGAs/s1600/hqdefault.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="480" height="240" src="https://2.bp.blogspot.com/-pNz_aCfijD0/WXnsEESJbuI/AAAAAAAANNI/rhos3b_NRYs9oGdOKCqn9AE5XOvPzQE5gCLcBGAs/s320/hqdefault.jpg" width="320" /></a></span></div>
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<span style="background: white; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #404040;">Recently, I was interviewed by a firm where they asked me to choose a product to introduce myself. Weird as it sounds, it was actually more interesting to perform. For my better understanding and to keep it simple, I chose Eyeliner.<o:p></o:p></span></span></span></div>
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<span style="background: white; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #404040;"><br /></span></span></span></div>
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<span style="background: white; color: #404040; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">As we all know that Eyeliners are known for Striking color, Giving Bold Look, Long Lasting appearance and it has Brush as a tool to apply. Similarly, I tried to portray my persona with the
qualities this product has.<o:p></o:p></span></span></div>
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<span style="background: white; color: #404040; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="background: white; color: #404040; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Below is the summary of what I thought, if you have any feedback please do share:</span></span></div>
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<span style="background: white; color: #404040; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="background: white; line-height: 115%;"><span style="color: purple; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>"When we talk about its
Striking black color, it gives your eyes a look of attention demanding, the color
black signifies the power, strength and elegance with itself and so am I as an individual.
Whatever in my life I have achieved or ups and down I came across I always had
that inner strength which helped me to succeed and grow stronger. </i></span></span></div>
<div class="MsoNormal">
<span style="background: white; line-height: 115%;"><span style="color: purple; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i><br /></i></span></span></div>
<div class="MsoNormal">
<span style="background: white; line-height: 115%;"><span style="color: purple; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>As an example I
can relate when I was interning in Singapore with a firm, they offered me a
full time role but it took about 5 months visa to process due to internal
issues within the organization. Rather than crying or thinking about its repercussion’s
I did freelance work to gain experience and understand more about Marketing. This not only gave me strength but also bold
nature to face adversities and happiness with both hands just like Eyeliner which gives bold look.<o:p></o:p></i></span></span></div>
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<span style="background: white; line-height: 115%;"><span style="color: purple; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i><br /></i></span></span></div>
<div class="MsoNormal">
<span style="background: white; line-height: 115%;"><span style="color: purple; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>To add Eyeliner main
quality is that it gives a long lasting and long wearing look which helps you
to look same and always on your mark all the time. I can relate this quality of Eyeliner with dependability as any organization or group or family I
have worked with they always used to believe in me that the work assigned will
be done on time no matter how hard it will be, there will be a possible
solution which I will find our either by myself or consulting others.</i></span></span></div>
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<span style="background: white; line-height: 115%;"><span style="color: purple; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i><br /></i></span></span></div>
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<span style="background: white; line-height: 115%;"><span style="color: purple; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i>To quote
an instance once with my former organization Accenture – my Boss had to go on
sudden leave of 1 month and we had a deliverable to be presented to client. I
had little idea of what needs to be done, rather than panicking in this situation,
I learnt the process which needs to be done and with the help of seniors successfully
delivered the expected outcome of the project.<o:p></o:p></i></span></span></div>
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<span style="background: white; line-height: 115%;"><span style="color: purple; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i><br /></i></span></span></div>
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<i><span style="color: purple;"><span style="background: white; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Last but not the least the brush is the tool of eyeliner without which its other
qualities will not be able to reach out to masses and that tool which helps all
my qualities to reach out to you is research ability and confidence. I believe whatever
is presented in view of others needs to be well researched and to be present
with sheer confidence to leave impact. This is my tool which I always </span></span><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">carry</span><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"> </span><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">with me with smile."</span></span></i></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-4900193259926710392017-07-13T02:46:00.002-07:002017-07-13T02:48:11.600-07:00गीला शीशा <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://fkbi11plz7l1p1do644j7r4q.wpengine.netdna-cdn.com/wp-content/uploads/2017/05/web1_170512-CRM-april-weather_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://fkbi11plz7l1p1do644j7r4q.wpengine.netdna-cdn.com/wp-content/uploads/2017/05/web1_170512-CRM-april-weather_1.jpg" data-original-height="533" data-original-width="800" height="213" width="320" /></a></div>
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<span style="font-size: xx-small;"><br /></span></div>
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<span style="font-size: xx-small;"><br /></span></div>
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<span style="font-size: xx-small;">Source: Cambellrivermirror</span></div>
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<br /></div>
<div style="text-align: center;">
उसने झाँखा मेरे अंदर कह के की तेरा ही साया हूँ,</div>
<div style="text-align: center;">
क्या उसने देख लिया वो सच जिससे मैं घबराया हूँ |</div>
<div style="text-align: center;">
<br /></div>
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चलता था हिरणी जैसे कभी ये मेरा मन,</div>
<div style="text-align: center;">
लेकिन धुंदला गया सब कुछ जब से खोया मेरा बचपन | </div>
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<br /></div>
<div style="text-align: center;">
गीले शीशे की तरह हर कोना मेरा ओझिल सा है ,</div>
<div style="text-align: center;">
कोई इस धुंद को हटा दे मन ऐसा मैला क्यों कुटा कुटा है |</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
किसी कोने से वोही राहगीर अपने साथ लिए कुछ लाया था ,</div>
<div style="text-align: center;">
जिसने कहके मैं हूँ तेरा साया मेरे अंदर के डर को भांपा था |</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
लोगों की गुफ्तुगू से पता लगा </div>
<div style="text-align: center;">
वो गीले शीशे को सुखाने की चाह मे बहुत दूर से आया है |</div>
<div style="text-align: center;">
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लेकिन उसके झोले मे छुपे न जाने है कैसे यन्त्र,</div>
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ये सोच के मेरा मन घबराया; </div>
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मैं एक पल रुका,सोचा भाग चलता हूँ,</div>
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या टूट के चकनाचूर हो जाऊ ये भी मुमकिन कर सकता हूँ |</div>
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न उसे पता चलेगा इसके पीछे की सच्चाई ,</div>
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और न मैं होऊंगा खुद के सच से रूबरू, जो शर्मसार कर देगा मुझे दर बदर </div>
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हो सकता है ये देख के वो न पोंछे मेरे बिखरे आंसू ,</div>
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समेट ले अपने बस्ते को और चल पड़े आगे कही किसी ओर |</div>
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हर कोई अपनी इस गीले शीशे की परछाई से क्यों भागता है ,</div>
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जब कोई उसे हटाने आये तो उससे ही क्यों घबराता है ?</div>
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सच क्या इतना मुश्किल </div>
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या झूठ इतना शक्तिशाली है? </div>
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क्या ये ऐसी ऊर्जा है जिसने सूरज की रौशनी भी धुंदली कर डाली है ?</div>
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हर किसी का साया आज एक गीला शीशा है ,</div>
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पूरी तरह बेरंग और ओझिल अस्तितत्व से कई दूर |</div>
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क्यों न हम वो राहगीर बन जाये ,</div>
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चलो सबसे पहले खुद की ही मदद करे और इस शीशे से ये पर्दा हटाए |</div>
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नया उजाला नया सवेरा लेके आये ,</div>
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कुछ रंग भरे सबके जीवन मे ,</div>
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इस गीले शीशे को भी मुस्कुराना सिखाये | </div>
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इस गीले शीशे को भी मुस्कुराना सिखाये | </div>
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Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8285750845266196570.post-58009503605774959842017-07-11T08:08:00.001-07:002017-07-13T02:47:41.872-07:00बेटियाँ <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://akz.imgfarm.com/images/fwp/myfuncards/Holidays/lg/FathersDayDaughter.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="550" height="232" src="https://akz.imgfarm.com/images/fwp/myfuncards/Holidays/lg/FathersDayDaughter.jpg" width="320" /></a></div>
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<span style="font-size: xx-small;"><a href="https://i2.wp.com/niceonenana.com/wp-content/uploads/2017/06/Dad-thanks-for-helping-me-find-my-balance-.jpg?resize=550%2C400">Source: i2</a></span></div>
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राह तकती निगहाओं से पास बुला लेती है ये बेटियां </div>
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रोशन करके ये जहाँ सब कुछ भुला देती है</div>
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अस्तित्व से जुडकर हमे बड़ा बनाती है</div>
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पर खुद क्या है सबसे छुपा लेती है | </div>
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कुछ दूर चल कर जब मैं थक जाता हूँ </div>
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पानी की तरह शीतल कर जाती है ये मन </div>
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ऐ खुदा क्या खूब बनाई है तूने भी ये बेटियां </div>
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जैसे किसी राहगीर को मिला हो पानी से ही जीवन | </div>
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जब नन्हे पैरों तले वो मेरे घर पे आई थी </div>
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मोहल्ले मे जशन की तोपे चलाई थी </div>
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आज जब बारी आई उसे विदा करने की </div>
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क्यों आँखें है मेरी नम | </div>
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ऐ खुदा क्या खूब बनाई है तूने भी ये बेटियां </div>
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लगती खुदा की भेजी हुई मरहम | </div>
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पिता हूँ चाहे मैं पर माँ का प्यार भी देना चाहूँ </div>
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जहाँ भी जाये वो उसके संग हर ख़ुशी न्योछावर कर दू </div>
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दूर नहीं होती कभी ये बेटियां </div>
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ऐ खुदा क्या खूब बनाई है तूने भी ये बेटियां | </div>
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माँ जैसा शीतल मन, बहन जैसा प्यार </div>
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उसकी हर बात पे याद आ जाता है हर रिश्ता हर बार </div>
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कहती है पापा क्या सोच रहे हो इतना </div>
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क्यों न सोचु मैं भी आखिर हूँ तो तेरा पिता | </div>
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कई शायर गायक कवी इस रिश्ते के बारे मे लिखते है </div>
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इसके गहराई को समझे ऐसे कम ग़ालिब यहाँ रहते है | </div>
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शुक्रगुज़ार हूँ तेरे इस प्यार का </div>
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जिसने मुझे एक इंसान से पिता बनाया </div>
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चलती हुई मेरी ज़िन्दगी मे एक ठहराया लाया </div>
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वो ठंडी हवा का झोखा है तू जो हमेशा मुझे याद रहता है </div>
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चाहें कितना भी दूर हो तू </div>
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ये रिश्ता हमेशा बहुत खास होता है | </div>
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ऐ खुदा क्या खूब बनाई है तूने भी ये बेटियां</div>
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भूल जाऊ चाहे सब कुछ </div>
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पर ये हमेशा याद रहेगा </div>
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मेरा अंश है तू </div>
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तुझसे ही मेरा संसार चलेगा | </div>
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ऐ खुदा क्या खूब बनाई है तूने भी ये बेटियां</div>
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हर रिश्ते को नये मायने देकर भी मुझसे दूर न हो कभी मेरी बेटियां | </div>
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Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-8285750845266196570.post-47282849935205729112017-01-03T21:17:00.004-08:002017-01-03T21:17:54.478-08:00कोई मेरे तकिये से पूछे <div dir="ltr" style="text-align: left;" trbidi="on">
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<img alt="Image result for dream pillow" height="200" src="https://vignette2.wikia.nocookie.net/valkyriecrusade/images/6/62/Dream_Pillow_H.png/revision/latest?cb=20150918213521" width="142" /></div>
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<span style="font-size: x-small;">Source: <a href="http://valkyriecrusade.wikia.com/wiki/Dream_Pillow">Dream</a></span></div>
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कोई मेरे तकिये से पूछे मैंने तुम्हे कितना याद किआ,</div>
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सांझ सवेरा कट तो गये , पर रातों को कैसे मैंने अपना किआ | </div>
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करवटें बदली , दिन बदले,</div>
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पर तेरी खबर न आई ,</div>
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हर आँसू का एक सहारा बन इस तकिये ने मुझे नींद दिलाई | <br />
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सुबह उठी तो तकिया रात भर की कहानी बता जाता था ,</div>
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नम होता था यादों से फिर भी कुछ बहाना बना जाता था | </div>
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कोई मेरे तकिये से पूछे मैंने तुम्हे कितना याद किआ,</div>
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सांझ सवेरा कट तो गये , पर रातों को कैसे मैंने अपना किआ | </div>
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चंचल यादें जो मन को गुदगुदाएं उसकी खिड़की हर बार बनाता था,</div>
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कोशिश करता था एक मुसकुराहट लाने की पर फिर भी मीठी यादो से आँखें नम कर जाता था |<br />
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सुबह की मदहोश चादर ओढ़े दबे पाओ उठाता था ,</div>
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मेरा तकिया मेरा साथी बनकर तुम्हरी याद दिलाता था | </div>
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उसके इस प्यार को शुक्रिया कहना भी कम है ,</div>
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लेकिन उसके इस उपकार के मायने भी न कम है | </div>
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कोई उससे पूछो इन यादों को कैसे उसने समझा है,</div>
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एक ना जीने वाली वस्तु ने तुमसे मिलने की चाह को आज तक कैसे संजोये रखा है | </div>
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ये निशानी है मेरी यादो की , तन्हाइयो की और एहसासों की </div>
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बस तुम अब इस तकिये से जानो मैंने तुम्हरा कितना इंतज़ार है किआ,<br />
सांझ सवेरा कट तो गये , पर रातों को कैसे मैंने अपना किआ | </div>
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Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8285750845266196570.post-62592783100129732072017-01-02T21:09:00.001-08:002017-01-03T01:18:36.205-08:00From XS to Plus Size<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://4.bp.blogspot.com/-BcErrAhf0SA/WGsx8C0YrDI/AAAAAAAAMyI/XtkZ85wsaHYnJ9PH01Nx5vtXsD9azAh5wCLcB/s1600/Capture.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="21" src="https://4.bp.blogspot.com/-BcErrAhf0SA/WGsx8C0YrDI/AAAAAAAAMyI/XtkZ85wsaHYnJ9PH01Nx5vtXsD9azAh5wCLcB/s400/Capture.PNG" width="400" /></a></div>
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Since last year, I have been reading various articles suggesting how to grow your business. But I realized every idea had a limitation and an advantage, so how do you decide what is correct and what is not for you depend upon your Decision Making Skill to a larger extent at the end. Many of you will disagree with me on my point of view towards the same and that's what the ideas and implementation all about.<br />
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I have been working with a startup for 2 years now. When I joined, I used to think working on my Sale Lead Generation will help company to grow from XS profit figures to plus size. But until I realized, its a domino effect, your only focus on one aspect of Business effects the rest of Business. To grow, you can't keep on focusing on one window. Its a series of steps to be considered and in return its a recurring cycle where each and every step requires nurture and time to time support.<br />
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From Employee to sales to profit to continuous growth in different countries, every step requires detailed focus and implementation of ideas. If you will put faith in your Employees and let them work on their business aspect, the way they want with a minimal interference, you will be amazed to see the flow of ideas and its implementation. Rather then just working on Profit figures, its more important to work on the process to reach there. Online or Offline, both process needs to be tried and tested depending upon your market needs and budget.<br />
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Trying to limit you undue expenditure from Plus Size to XS and investing more in the growth can surely help you to achieve what you want to.<br />
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Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8285750845266196570.post-9470099014007973342016-12-30T22:23:00.002-08:002016-12-30T22:33:41.907-08:00इस दिल से उस दिल तक<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-jPHBVhE9x54/WGdOssjUKDI/AAAAAAAAMtg/qKr5ryyzyCctwpGkXrtsXVzUFwQi5sjZwCLcB/s1600/11177-hearttoheart-lr5x.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://2.bp.blogspot.com/-jPHBVhE9x54/WGdOssjUKDI/AAAAAAAAMtg/qKr5ryyzyCctwpGkXrtsXVzUFwQi5sjZwCLcB/s200/11177-hearttoheart-lr5x.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://www.jpopasia.com/noriyukimakihara/album/11177/heart-to-heart/">JpopAsia</a></td></tr>
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कभी सोचा है अगर मैं कुछ ना कहूँ और तुम पढ़ लो,</div>
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कभी सोचा है अगर मैं कुछ ना सुनु और तुम सुन लो,</div>
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बातों की उलझन या मन का दर्पण,</div>
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कुछ तो अलग है हर दिन हर पल । </div>
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ये इस दिल से उस दिल तक कैसे बातें जाती है,</div>
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ना मैं कुछ कहती हूँ फिर भी समझ जाती है,</div>
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कैसे आखिर अनकही बातें भी सुलझ जाती है,</div>
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ऐसा क्या रिश्ता है जो सब कुछ एक कर जाती है । </div>
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क्यों मैं चलती उस राह पे हूँ जिस राह पे तू मिलता है,</div>
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आखिर इस दिल से उस दिल तक ये कैसा रिश्ता है ?</div>
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मैं लिखने बैठूँ सच तो उसका रूप भी कुछ और है,</div>
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मेरे मन के हर <span style="background-color: white; color: #212121; font-family: inherit; white-space: pre-wrap;">पृष्ठ पे एक सुरूर चारों और है | </span></div>
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राहों के मुसाफिर या मेरे रास्तो के हमराही,</div>
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कैसे चुनता है कोई जिसके लिए ये जीने के मायने है बदल जाते,</div>
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कैसे हम इस दिल से उस दिल तक दबे पाओं पहुँच जाते है </div>
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कैसे तुम मेरी हर बात को बिन बोले ही समझ जाते हो | </div>
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कई बार ऐसा होता है, मन मैं सौ उलझने घर कर जाती है,</div>
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हर उलझन इस रिश्ते तो कमजोर करने के भरसक प्रयास में जुड़ जाती है,</div>
<div style="text-align: center;">
पर हर बार ये मुश्किलें हमें और करीब ले आती है,</div>
<div style="text-align: center;">
ना जाने कितने अनकहे अनसुने एहसासों को हम तक पहुंचा के </div>
<div style="text-align: center;">
ये इस दिल से उस दिल तक का नाता और पक्का कर आती है | </div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
सागर के किनारे बैठूं या ऊँची इमारतों में ,</div>
<div style="text-align: center;">
हर जगह तुम्हे साथ महसूस करती हूँ,</div>
<div style="text-align: center;">
कहने को हम दूर बहुत हैं, सात समुन्दर बीच किनारे,</div>
<div style="text-align: center;">
पर फिर भी मन की उलझनों को अब बहुत दूर रखती हूँ | </div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
मैंने सुना था बड़े बूढ़ों से , दूरियां को नज़दीकियों में बदलना बड़ा मुश्किल है,</div>
<div style="text-align: center;">
कइयों बार दूर बैठे एक दूसरे की बातों को समझना बड़ा ही झटिल है,</div>
<div style="text-align: center;">
पर मैं खुदा की मेहर समझू या अपनी बुलंद किस्मत,</div>
<div style="text-align: center;">
इस दिल से उस दिल तक बातें यूँही पहुँच जाती है,</div>
<div style="text-align: center;">
कहना कुछ भी चाहूँ, सब अनकही बातें तुम्हे हूबहू समझ आती है | </div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
इस दिल से उस दिल तक आज एक बार और कहना चाहूंगी,</div>
<div style="text-align: center;">
खुश तो बहुत हूँ मैं तुम्हे पाके,</div>
<div style="text-align: center;">
बस इसी तरह तुम्हारे जीवन को हमेशा खुशबू बनके महकाना चाहूँगी | </div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-40097879385315216382016-12-29T22:56:00.003-08:002016-12-30T22:34:16.214-08:00The Sailing Boat<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-HZdx7-lJg1Q/WGYHpn_RzLI/AAAAAAAAMtI/BRcDfWAflQs2-AiJIfaJ_qMTENmcPKvQgCLcB/s1600/Draw-a-Sailboat-Step-7-Version-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://3.bp.blogspot.com/-HZdx7-lJg1Q/WGYHpn_RzLI/AAAAAAAAMtI/BRcDfWAflQs2-AiJIfaJ_qMTENmcPKvQgCLcB/s320/Draw-a-Sailboat-Step-7-Version-2.jpg" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-size: xx-small;">Source: <a href="http://www.wikihow.com/Draw-a-Sailboat">wikihow</a></span></div>
<br />
<br />
<div style="text-align: center;">
I am 25 and figuring out what is Life,</div>
<div style="text-align: center;">
Everything is so hazy and there is only one dim light.</div>
<div style="text-align: center;">
Where shall I go and which path should I take</div>
<div style="text-align: center;">
Is this the inner me or my thoughts are getting vague!</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
I have a sailing boat floating in the mid of Ocean</div>
<div style="text-align: center;">
Can someone grab it for me or I have to pull it to the shore with my own inspiration.<br />
<br /></div>
<div style="text-align: center;">
Winds are stormy and weather is rainy,</div>
<div style="text-align: center;">
How will I reach, will there be someone as my only rope.</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
Neither I know how to swim nor how to drown,</div>
<div style="text-align: center;">
I have learnt a lesson there is always a better you waiting somewhere in every Worse.</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
So how do I find this better me who is sailing my boat alone,</div>
<div style="text-align: center;">
How should I call, so it listens to my voice once more.</div>
<div style="text-align: center;">
What will be the answer to all unknown situations,</div>
<div style="text-align: center;">
Why everyone says "Everything happens for a reason"</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
Hoping to get my answers, I will sail again this time alone,</div>
<div style="text-align: center;">
Meeting loved ones in the pathway and will create memories once more.</div>
<div style="text-align: center;">
Its New Year and a happy time everywhere,</div>
<div style="text-align: center;">
Hope is always lasting and it will definitely fill our life with happiness this year around!<br />
<br /></div>
<div style="text-align: center;">
I will surely be in my own Sailing Boat for the rest of my years<br />
and will invite you all for a luxurious dine in my new Mansion with new joy and happy tears!<br />
<br />
<br /></div>
<br /></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-19820730474142780882016-06-08T01:14:00.000-07:002016-12-30T22:37:19.349-08:00Various Moods of a Lady<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-VWNSWTqyRNY/WGdSE7CexqI/AAAAAAAAMts/3tt3MkDN8achuLTi0zyyzxH3iwwIIFsmQCLcB/s1600/10449475_10152519210924920_8126527472107473181_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="101" src="https://3.bp.blogspot.com/-VWNSWTqyRNY/WGdSE7CexqI/AAAAAAAAMts/3tt3MkDN8achuLTi0zyyzxH3iwwIIFsmQCLcB/s200/10449475_10152519210924920_8126527472107473181_n.jpg" width="200" /></a></div>
<span style="font-family: inherit; font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;">While talking to my flatmate last week I realized that we Women are so different! I must say so difficult. Its not easy to understand us at all, what we are saying, thinking, expecting or any thing I can think of.</span></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;">This space is going to be less if I keep on writing everything peeping in my head, after all I am a lady and I am confused, may be stubborn, may be over thinking, may be independent. </span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;">We have all the colors which a Men can never understand. After all emotions Men count are just - happy, anger, sad (may be) - its too much to hurt their ego to be sad, moody at times.</span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;">But we women what all emotions or moods we carry with us. While thinking about this I just thought why don't I create some names and take opinion of the world, understand what they think about emotions a Lady has.</span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;">Have you ever seen a women laughing and suddenly crying like a <span style="color: red;"><b><i>"LAUGHCRY"</i></b></span>. This is hilarious we women when we are happy can cry as well and we name it as happy tears. Common what are they just stupid outburst of our uncontrolled emotions!</span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;">Or you have ever seen a women crying and then suddenly happy like a child, naming it as <span style="color: red;"><b><i>"CRYHAP"</i></b></span>. What will you call this a wire spark in our head. </span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;">Sometimes I don't even understand after a happy day how can I just cry after seeing a book or a couple or a missing train, naming it as <b><i><span style="color: red;">"ANYTIMECRY"</span></i></b>. We are crazy and fault is not ours, its into us from birth. Accept it or move ahead we give a shit.</span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;">Have it ever happened to you that you were too angry on someone and you had to shout over them but your emotions get a toll over you. So while shouting you actually started crying and that person thinks that you are sorry that's why you are crying. So Men I want to clear this we cry because we are hurt at that time. This a different emotion may be <span style="color: red;"><b><i>"ANGERCRY"</i></b></span> which you guys can never understand.</span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;">Not only this when our menstrual cycle arrives <span style="color: purple;"><b>DO NOT EVER MESS WITH US</b></span>, we can screw your happiness and you will never imagine why we are doing that. Its just our hormones which are forcing us to behave like this. Not our fault. This emotion of our is <b><i><span style="color: red;">"PERIODEMO".</span></i></b> We have mix of mood swings, you can see all at once during this time. If you want to experience just contact your wife.</span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;">Last week I discovered a totally new emotion into me <span style="color: red;"><i><b>"LOVECRY"</b></i></span>- which can be for anyone your parents, lover, husband, siblings. Just because you are missing them, or you are meeting them after long or you are just calling them, you can see tiny droplets rolling down your eyes and saying "Hey Friend! I am here with you!". </span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: large;">So Men these are not the only ones I can think of, these are just the critical ones which you can come across every single day. We have hundreds of other emotions, keep exploring us and we will keep loving you!</span></div>
<div style="text-align: justify;">
<br /></div>
</div>
Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-8285750845266196570.post-8993824799818608312016-04-03T22:23:00.001-07:002016-12-30T22:39:44.594-08:00Do Internships Really Help post MBA?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-FofTrMeMAoo/WGdSiRnwDaI/AAAAAAAAMtw/ZTHjBiHkr7UmsnaVbOIqoJG8ICZXomTjgCLcB/s1600/internship.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="218" src="https://4.bp.blogspot.com/-FofTrMeMAoo/WGdSiRnwDaI/AAAAAAAAMtw/ZTHjBiHkr7UmsnaVbOIqoJG8ICZXomTjgCLcB/s320/internship.jpg" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
Source: <a href="https://skyeschooley.com/2016/06/06/how-to-make-money-while-traveling/">Skyschooley</a></div>
<span style="font-size: 12pt; line-height: 150%;">I think
this question is posed by each and every student on this earth to someone who
has completed his graduation/post graduation or any relevant studies over the time. I was too
in the impression till the time I got an opportunity to work with a start up
based in Singapore and finally converting it as a full time opportunity.</span><span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12pt; line-height: 150%;">When we
join any institution 90% of students fear about placements. There is nothing
else which come in their mind, it all revolves around their future. But have we
ever thought about it what else we are doing apart from studies which stands us
apart from crowd. There are million of students out there competing every
single minute and we are just a part of it. So why a company should hire us?
What is making us different? These all stupid or intelligent thoughts runs in
our mind every single second till the time we achieve something. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;">To give you an idea how internships helped me developed into a Marketing Professional here's my story. Interning at a start up is really difficult as there are no set rules and regulations. Everything is trial and test phase at start.So in a way you learn a lot, not only by peers but by yourself. This internship taught me to apply
my marketing tools in a better way and taught a better approach of viewing
service industry. </span><span style="font-size: 12pt; line-height: 150%;">I learned about content marketing, social media marketing and many more as I am still </span><span style="line-height: 24px;">learning</span><span style="font-size: 12pt; line-height: 150%;">. Not only this while suggesting marketing strategies I
learned that each strategy needs to be financially and operationally weighed
along with viability.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-size: 12pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;">I also learned that for every target
segment there needs be different marketing strategies because each target
segment is different and needs different attention. I also learned how
consultative selling is done and why it is necessary for a salesperson to do
their homework in terms of problems their target group face so that they can
use maximum of that problem.</span><span style="font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;">I also learned about business research and
what all needs to be considered while customizing services according to client
needs and market. </span><span style="font-size: 12pt; line-height: 150%;">At the last conducting a feasibility study
provided new avenue to the company as they are looking for expanding in
different business model and also gave me on job experience on working for such
studies. </span><span style="font-size: 12pt; line-height: 150%;">At the end company marketing team was
built and what all can be the hardships face while selling these kind of
informal services were understood.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;">Internship helped me to
develop holistically as I was the only one who was handling Marketing part. I
got involved into four aspects of Management which gave me fair and broader
idea to deal with things. The areas where I worked were:</span><span style="font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 38.75pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -.25in;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;">· Brand
Management</span><span style="font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 38.75pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -.25in;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;">· Sales
and Business Development</span><span style="font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 38.75pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -.25in;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;">· Marketing</span><span style="font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 38.75pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -.25in;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;">· Research</span><span style="font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 38.75pt; margin-right: 0in; margin-top: 0in; text-align: justify; text-indent: -.25in;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;">As this industry was totally new to me and
I had no experience in selling services, it taught me that there is nothing
right or wrong in Marketing. Ideas are being made to try and test. There is nothing
like perfect until you fine tune it and try it out. Also it gave me chance to
fine tune my software skills along with marketing skills.</span><span style="font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-IN" style="font-size: 12pt; line-height: 150%;">The best part of internship was that I was
directly involved in signing of deals and execution of strategies proposed by
me which gave me a better idea that which strategies can work in which kind of
environment. I was also directly involved in working with Owners of the
firm which gave me exposure and new ideas for the company. For me i</span><span style="font-size: 12pt; line-height: 150%;">t was very fruitful and helped me
to become a better professional. Plus you stand apart as you have already put your hands in various domains. I personally believe before starting your career get into some internships and understand what you are good at and how you can fine tune that. I hope my little story helps you a long way.</span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-66851980976874699832015-11-26T22:12:00.000-08:002016-12-30T22:40:01.590-08:00Porter’s Five Forces Analysis of Anti Ageing Industry in UAE<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="text-align: left;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;"><span style="font-family: "symbol";"> </span></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<span style="text-align: left;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;"><span style="font-family: "symbol";"><a href="http://2.bp.blogspot.com/-W-d5JkPXdP0/Vlf1imPk-HI/AAAAAAAAHak/00k63pY_9x4/s1600/2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="385" src="https://2.bp.blogspot.com/-W-d5JkPXdP0/Vlf1imPk-HI/AAAAAAAAHak/00k63pY_9x4/s400/2.JPG" width="400" /></a></span></span></span></div>
<span style="text-align: left;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;"><span style="font-family: "times new roman" , serif; font-weight: bold;"></span></span></span><br />
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<span style="text-align: left;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;"><span style="font-family: "times new roman" , serif; font-weight: bold;"><span style="text-align: left;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;"><u style="font-family: 'times new roman', serif; font-weight: bold;"><br /></u></span></span></span></span></span></div>
<span style="text-align: left;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;"><span style="font-family: "times new roman" , serif; font-weight: bold;"> </span><u style="font-family: 'times new roman', serif; font-weight: bold;">Bargaining
Power of Suppliers</u></span></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; text-align: justify; text-indent: .5in;">
<span style="font-family: "times new roman" , serif; font-size: 12pt; line-height: 200%;">In
the anti-aging market the bargaining power of suppliers/distributor’s is very
high as the company/brands depend upon their reliable and robust distribution
network to make sure that their product is available at the right place at
the right time. In Dubai with the increasing number of mom and pop shops
it is important for the companies to make their product visible and available
at the nearby stores for their customers. Since at the price level almost all
products are similar, hence the availability and positioning of your product at
eye-level is a very important factor in influencing the buying decision of any
customer. If the product is not available it is very likely that the customer
will buy the next available substitute. </span><br />
<b style="line-height: 200%; text-indent: -0.25in;"><u><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Bargaining
Power of Buyers</span></u></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; text-align: justify; text-indent: .5in;">
<span style="font-family: "times new roman" , serif; font-size: 12pt; line-height: 200%;">The
increasing presence of social media in the society has played a very important
role in increasing the knowledge and awareness of the consumer. Hence the
consumer of today is much more aware and knowledgeable than ever before, which
has also increased its bargaining power. Today's consumer wants to maximize its
surplus hence they follow global brands and compare the prices, availability
and differentiating factors amongst all competing brands before making any
decision. Consumers choose those products that add more value to their
money spent. Also the reason that all the products offered in
the anti-aging market at same price are relatively same in terms of
quality and effect, which gives more bargaining power to the consumers as now
they can make their purchasing/rejection decisions
instantaneously.</span><br />
<span style="font-family: "symbol"; font-size: 12.0pt; line-height: 200%;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b style="line-height: 200%; text-indent: -0.25in;"><u><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Threat
of New Entrants</span></u></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; text-align: justify; text-indent: .5in;">
<span style="font-family: "times new roman" , serif; font-size: 12pt; line-height: 200%;">The
threat of new entrant in Dubai market is low because all the important brands
are already present in the city. The barriers to entry into this industry
are also high as huge amount of investment is required in terms of
time and money to set-up a robust network effectively. In FMCG industry
trade relations are very important which is built over time which adds another
layer to the complexity to entry for a new player. Since this industry works at
very low margins, hence economies of scale is imperative to survive and
compete which is again difficult for a new entrant, as it won't be able to
displace the current players on the Dubai market instantaneously.</span><br />
<span style="font-family: "symbol"; font-size: 12.0pt; line-height: 200%;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b style="line-height: 200%; text-indent: -0.25in;"><u><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Threat
of Substitutes</span></u></b></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; text-align: justify; text-indent: .5in;">
<span style="font-family: "times new roman" , serif; font-size: 12pt; line-height: 200%;">In
Dubai residents have high disposable income due to which the
substitutes available is the market are also larger in number which results in
competitive anti-aging market in Dubai. With time surgical and non- surgical
technology has also improved resulting in effective and affordable
anti-aging treatment. Also the number of anti-aging treatments and clinics
providing these treatments has mushroomed. Most of the competitor's product in
skin care market is either substitutes or offer identical benefit’s
to consumers. Hence this has also created stiff competition for Anti-aging
cream market.</span><br />
<b style="line-height: 200%; text-indent: -0.25in;"><u><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 200%;">Threat
of existing competition</span></u></b></div>
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</div>
<div class="MsoListParagraphCxSpLast" style="line-height: 200%; text-align: justify; text-indent: .5in;">
<span style="font-family: "times new roman" , serif; font-size: 12pt; line-height: 200%;">The
anti-aging market in Dubai is very competitive. Since undifferentiated products
are available at same price points hence the switching cost for a customer
is very less. To add to this, most of the brands have same reputation in the
eyes of customer hence the companies can't bet on exclusive customer loyalty
for their brand. Also the companies operating in Dubai in this segment of the
market have well established distribution network which ensure that their
product are readily available at majority of retail outlets across city which
eliminates the possibility of any competitive advantage. <o:p></o:p></span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-7869749535482960622015-11-26T21:52:00.001-08:002016-12-30T22:40:16.567-08:00Nestle - “Good food Good life”<div dir="ltr" style="text-align: left;" trbidi="on">
<blockquote class="tr_bq" style="text-align: left;">
<span style="color: purple; font-family: "times new roman" , serif;"><span style="font-weight: normal; line-height: 18.4px;"><i>Nestle is a Swiss food and beverage company which is ranked 72 in Fortune Global 500 in 2014. This company has positioned itself as nutrition, health and wellness company with quality taste over the years. Following is the analysis of brand which makes us easy to understand that how Nestle has grown over the years and what they do to make themselves distinguished.</i></span></span></blockquote>
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<b style="text-indent: -0.25in;"><u><span style="color: #00b050; font-family: "times new roman" , serif; font-size: 12pt; line-height: 18.4px;">Brand Architecture</span></u></b></div>
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<span style="font-family: "times new roman" , serif; font-size: 12pt; line-height: 32px; text-align: justify;">Nestle follows Endorsement Brand Architecture which means that all my daughter brands have attributes that I as a Nestle holds. That’s why customers start associating Nestle attributes as soon as they see Nestle in daughter brands.</span></div>
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<b style="text-indent: -0.25in;"><u><span style="color: #00b050; font-family: "times new roman" , serif; font-size: 12pt; line-height: 18.4px;"><br /></span></u></b>
<b style="text-indent: -0.25in;"><u><span style="color: #00b050; font-family: "times new roman" , serif; font-size: 12pt; line-height: 18.4px;">Purpose</span></u></b></div>
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<span style="font-family: "times new roman" , serif; font-size: 12pt; line-height: 32px; text-align: justify;"> Nestle is not only famous for its products but also has purpose which is not monetary but welfare of society which is a step towards creating brand advocates. Nestle has CSR initiatives towards climate change, water, energy efficiency, biodiversity, waste and recovery, society, environment, employee safety, rural development programs throughout the world – India, Philippines, Malaysia, Nigeria, Pakistan, Ethiopia, South Africa, veterinary services, education program. </span></div>
<span style="font-family: "times new roman" , serif;"><span style="line-height: 18.4px;"><br /></span></span>
<b><u><span style="color: #00b050; font-family: "times new roman" , "serif"; font-size: 12.0pt; line-height: 115%;">Brand Portfolio Analysis</span></u></b><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-77915533406560471692015-08-04T00:17:00.000-07:002016-12-30T22:43:45.637-08:00Product or its Placement<div dir="ltr" style="text-align: left;" trbidi="on">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
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<a href="https://1.bp.blogspot.com/-SnCPzOTtjGM/WGdTgzPdV9I/AAAAAAAAMuA/2kkZAA-UE1EP4K7SNCrVE9S2UWMuVpv1ACLcB/s1600/maxresdefault.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://1.bp.blogspot.com/-SnCPzOTtjGM/WGdTgzPdV9I/AAAAAAAAMuA/2kkZAA-UE1EP4K7SNCrVE9S2UWMuVpv1ACLcB/s320/maxresdefault.jpg" width="320" /></a></div>
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<span style="font-size: x-small;">Source: <a href="https://i.ytimg.com/vi/L4hK7jXGxg0/maxresdefault.jpg">Planogram</a></span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Have you
ever wondered that how companies decide where products should be placed in
retail stores or outlets? Or how companies can increase visual appeal to
satisfy their customers’ needs or attract new set of customers!<o:p></o:p></span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">It was
always a big question, product is important or its placement. In my opinion it’s
both and we are in desperate need of some magic which can help us with
improvised placement of products for our increased sales value and visual appeal
to tap customers mind.<o:p></o:p></span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">I was as clueless
as you guys are until one day I came across Planogram. Initially I was startled
by the name and purpose but on gradually digging about it deeper now I
understand why everyone is running for it from Cosmetics Company to clothing, apparels
and fashion.<o:p></o:p></span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Planogram
turns out to be such kind of programming which is a visual diagram which
provides detailed placement of every product in retail outlets making your work
easier than before. Detailed placement is not just related to presenting the
flow but also which aisle to put, facings of the SKU’s in case you have large
number of products and you want to increase their visual display so you need
different facings to attract, better and improved point of sales. It provides
comprehensive solution to all small and large retailers problem across the
world.<o:p></o:p></span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"><br /></span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">Large retailers
usually hire specialists for the designing and use of planograms but smaller retailers
still depends largely on paper and pen because of its high cost which is a
major concern. The various benefits which Planogram provides are not limited to
placing of products and increasing sales. It can also be used product replenishment,
reducing out of stocks and inventory control. It combines the store needs with
consumer needs thereafter increasing your sales and helping you to stand apart
in eyes of your consumers!<o:p></o:p></span></div>
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<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt;">I am still analyzing
this product features and will surely be amazed as I explore more! What about you?<o:p></o:p></span></div>
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This post is originally posted on http://ideasmakemarket.com/2015/08/do-you-know-about-planogram.html<br />
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Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-8285750845266196570.post-55394020671046966852015-04-22T08:06:00.001-07:002016-12-30T22:40:49.934-08:00The Way Singaporeans Live!!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">In 1959 Singapore
attained its full government and election was won by People Action Party whose
leader Lee Kuan Yew who became the first Prime Minister of Singapore. Lee Kuan
Yew was the world’s first country Marketing Director who built the “Singapore”
as a brand. According to </span><span lang="EN-SG" style="font-family: "calibri" , "sans-serif"; mso-ansi-language: EN-SG; mso-ascii-theme-font: major-latin; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">United Nations Human Development Index (UNHD)
2014, ranks Singapore as 9 out of 187 countries with </span><span lang="EN-IN" style="font-family: "calibri" , "sans-serif"; mso-ansi-language: EN-IN; mso-ascii-theme-font: major-latin; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">feeling of belonging, vibrant culture, racial harmony, strong ethic and
ethnic tolerance. Throughout the world it is famous as </span><span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">holiday, shopping,
business and living destination. Due to its cosmopolitan culture it has evolved
and grown like no other nation in the world. The majority of the population is
dominated by Chinese following by Malays and Indians.<o:p></o:p></span></div>
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<a href="http://4.bp.blogspot.com/-XH9xcNCBe48/VTe4NGa-hBI/AAAAAAAAGPg/PVzlgmDMaiI/s1600/Capture.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="189" src="https://4.bp.blogspot.com/-XH9xcNCBe48/VTe4NGa-hBI/AAAAAAAAGPg/PVzlgmDMaiI/s1600/Capture.JPG" width="320" /></a></div>
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<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Singapore has seen change in the trends of consumers
in last few years, it can be due to
various reasons, few of them can be named as influx of expatriates which
creates competition for Singaporeans, increasing spent on tuition fees of
children, and increase in e-shoppers aged 25-34 (72%), 15-24 (51%) , 36-49
(50%) as well as 50-59 (34%) with aged 60 and above contributing 23% which include
clothes, airline and cinema tickets, books and gadgets, online grocery shopping
(Euromonitor, 2014). Also Singaporeans love to travel, dine out, and donate in
charities while enjoying weekends luxuriously.<o:p></o:p></span></div>
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<a href="http://3.bp.blogspot.com/-zuHstc12OYY/VTe4YyW5yyI/AAAAAAAAGPo/5bEe7LfxCOQ/s1600/sm.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="https://3.bp.blogspot.com/-zuHstc12OYY/VTe4YyW5yyI/AAAAAAAAGPo/5bEe7LfxCOQ/s1600/sm.png" width="320" /></a></div>
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<b><u><span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Profiling of
Singaporeans:<o:p></o:p></span></u></b></div>
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<b><u><span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Infants and
Kids:<o:p></o:p></span></u></b></div>
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<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Parents of these infants and kids are sending
their children to enrichment centers from the early age as they believe to
develop them emotionally and culturally it is very essential for them where
they learn both English and Mandarin as language and they themselves attend
parental programs and visit parental websites. Also they have this perception
that better the enrichment centers better will be the school in which their
child will start his/her education. The uniqueness for this segment doesn’t
stop here even baby spa, gym, swimming, yoga, brain training in form of “Shichida”
classes is very popular in Singapore. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">For kids in the age group of 3-8 years
tuition classes are another business which has seen growth. Not only these
toys, DVD’s and books are the most selling products for this segment and
Singapore Mummy Facebook Page is creating a lot of buzz for such products in
the market.<o:p></o:p></span></div>
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<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><u><span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Generation Z
(8-19)<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">This segment of consumers is exposed to
mobile phones and they make most use or misuse of it depends upon the marketer
who wants to use this information. These teenagers top interest’s lies in
music, computers and movies. As Singapore has high household broadband
penetration they remain involved in messaging, video games all time. Facebook is
most popular social media for this segment of users followed by Twitter,
YouTube, LinkedIn and Pinterest. But it is interesting to know that aged 17-19
join Linked in account for professional purpose. They also suffer from blood
pressure and sugar problems, due to inactive participation in sports where
companies can surely target and leverage by promoting healthier lifestyle as it
can turn out to be a big gap in economic progress.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><u><span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Generation Y
(20-30)<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">For this segment it is interesting to know
that males have to serve compulsory 2 year military service where female enter
higher education or work. Another interesting trend which can be seen is
according to Kelly Global Workforce Index younger Singaporeans were switching
jobs to find positions that could give them personal growth (41%) and personal
fulfilment (29%).<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">They generally spent on fashion, food and
cuisines, entertainment. They prefer foreign brands for all these and
specifically for clothes they prefer going to brick mortar store, try the
outfit and order online. Skin care is another segment where Generation Y is
most loyal in Singapore. They prefer organic and herbal cosmetics along with
mass and premium range of products in the market. Society, recommendations from
friends and families influences their buying dimensions to greater extent.<o:p></o:p></span></div>
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<b><u><span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Generation X
(31-45)<o:p></o:p></span></u></b></div>
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<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">This generation is kind of sandwich
generation who are between their parents and children taking care of both
segments simultaneously. Though their interest lies in luxurious items,
entertainment and better dine out areas. For them their career is also important
thus they focus on improving interpersonal skills, technical knowledge as well
as use social media widely. Employees are willing to spend money on all these
developments and searching for better options to upgrade themselves.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><u><span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Baby Boomers
(46-64)<o:p></o:p></span></u></b></div>
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<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">This segment in Singapore is called the
happiest segment as they are happy with whatever they have achieved; happy with
the family and the kind of life they live. Before making any purchase their
normal trend is to seek recommendation from family and friends. Activities in
which they like to involve themselves vary from cooking to shopping. They love
reading, cycling, surfing net and travelling to various destinations of the
world. This segment of consumers has urge to learn IT and cooking skills for
news, interesting places, activities, shopping etc. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Apart from this, the prestigious Hawkers
centers are somewhere loosing charm in Singapore due to hygiene factors. Raw
food is slowly taking place of other fast food options along with Chinese tea
which is claimed as coffee of Singapore.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "calibri" , "sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Now it’s time for companies to utilize this
opportunity and expand their horizon to the untouched segments of Singapore -
trend is changing you just need to get most out of it!<o:p></o:p></span></div>
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<br /></div>
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</div>
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<span style="background-color: white; color: #555555; font-family: "georgia"; font-size: 15px; line-height: 21px; text-align: justify;">Originally this article is published on <a href="http://ideasmakemarket.com/2015/04/the-way-singaporeans-live.html">http://ideasmakemarket.com/2015/04/the-way-singaporeans-live.html</a></span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-4949972540561267162015-04-19T11:25:00.002-07:002016-12-30T22:50:42.110-08:00How Brands Create Lovers and Haters<div dir="ltr" style="text-align: left;" trbidi="on">
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Haters of particular brands have less chance of liking a mysterious item presented by a particular brand. On the other hand, lovers of a brand tend to like anything that comes across them. Some companies with lovers and haters we identified are- Starbucks, Louis Vuitton, and Apple, Walmart etc.</div>
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Starbucks – Lovers of Starbucks had the view that they not only loved instant coffee, they also loved the coffee beans. People enjoy having coffee at Starbucks over brainstorming sessions. Lovers of Starbucks also like to have Starbucks coffee aroma at their homes. Haters of Starbucks think Starbucks is not bought for its taste, and even some people perceive it as an indicator that they are rich or they perceive it as giving them an image of hipster.</div>
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Others don`t like the ambiance and think of people sitting at Starbucks as complicated and snobby intellectuals. Louis Vuitton- Lovers say they find it gorgeous and love the colors of LV products. Others say it helps them enhance their status symbol. Haters of LV don`t like the monogram, some find it too expensive and others find the designs for old and matured people.</div>
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<b>Value of such consumers!</b></div>
<ul style="background-color: white; border: 0px none; color: #4c4c4c; font-family: georgia; font-size: 15px; line-height: 1.6em; list-style: initial; margin: 1em 0px 1.6em 23px; outline: 0px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong>Concerned about the environment:</strong> More people are worried about the companies which are depleting the natural resources, like BP and Union Carbide, the company that killed many lives due to toxic gas emissions and also polluted the environment to huge extent. Whereas many people like certain brands for its interest towards public and environment, for example IKEA has a good reputation among the public for its CSR activities.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong>Innovation</strong>: Most competitive and innovative field is electronics industry. Many hate certain brands due to lack of innovation and poor features. Premium brands like apple and Samsung too have haters as apple haters believe that there is no innovation in apple mobiles after Steve’s exit and conversely people love Samsung and Sony for its cheap priced mobiles with greater features.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong>Individual’s Interest</strong>: Every individual is different from one another. As one person might like natural organic food other might tend to like fast foods or any flavored food. Due to these variations in every individual’s interest, there are a group of haters and lovers for a brand.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong>Relation with Employees</strong>: People hate Walmart because it wasn’t paying enough to its employees and a lot of news was spread that Walmart was making its employees to work for longer time. People love companies like Verizon and Google since they treats their employees with all benefits and provide them proper work life balance.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong>Health Conscious</strong>: People hate certain fast food chains for poor packaging and low quality foods.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong>Unethical practices</strong>: When KFC sold chickens affected by flu, this created a huge controversy in China and people started to pelt stones over KFC outlets. On the other<br />side, people love KFC for its variety of chicken items.</li>
</ul>
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Factors that makes one a hater</div>
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<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The most common reason for turning one into a hater is because bad customer experience in terms of product quality, service provided, product durability, post buying maintenance services etc.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Sometimes brand’s unethical practices, illegal ways in achieving targets, does not go down well with the end customer, and they take it as their social responsibility to initiate a movement against the organizations/services by being a hater for that particular brand. For e.g.- PETA on KFC cruelty to chickens.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Advertisement – If the advertisement of a particular brand projects/or depicts something that becomes offensive to a group of people/religion or a country, that spreads negative sentiments among people, which drives them to become hater.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Greater expectation- customers over a period of time after using the brand, set high expectations and if a brand does not come up with new innovations, ideas or features, then the some customers shift away from brand and that eventually may turn them into haters.</li>
</ul>
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Factors that brings lovers together</div>
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<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Brand image plays an important role in creating lovers for the brand, and is one of the primary drivers for lovers.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Lovers are created for a brand on the basis of consistent performance of that particular brand over the course of time that can be in terms of its customer satisfaction optimization, innovative features, quality, and value added in life through using it.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Trust, price, style, flexibility, safety, convenience, comfort, etc. are some of the drivers that distinguish between the customer and the lovers.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Relationship building is a parameter which organizations target to construct to increase their pool of brand lovers.</li>
<li style="border: 0px none; font-family: inherit; line-height: 25px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Striking the emotional chord among the customers through marketing and advertisement of a brand allows organizations to generate new brand lovers and <span id="__mceDel" style="border: 0px none; font-family: inherit; line-height: 1; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">convert the existing customers into loyal customers.</span></li>
</ul>
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Originally this article is published on <a href="http://ideasmakemarket.com/2015/04/netnography-of-lovers-or-haters.html">http://ideasmakemarket.com/2015/04/netnography-of-lovers-or-haters.html</a></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-29617540242573911872015-04-17T06:56:00.006-07:002016-12-30T22:53:55.905-08:00Product or Service?<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://4.bp.blogspot.com/-zv_LU8KNSuo/WGdV3S1h-EI/AAAAAAAAMuQ/cYfSTzHLOo0e7MnRtuyNVrc17F3mrvXmQCLcB/s1600/products-and-services.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://4.bp.blogspot.com/-zv_LU8KNSuo/WGdV3S1h-EI/AAAAAAAAMuQ/cYfSTzHLOo0e7MnRtuyNVrc17F3mrvXmQCLcB/s200/products-and-services.jpg" width="200" /></a></div>
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<span style="font-size: x-small;">Source: <a href="http://spiresearch.com/spiglass/tag/service-product/">Spiresearch</a></span></div>
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<div style="line-height: 115%; text-align: justify;">
<span lang="EN-IN" style="line-height: 115%;"></span></div>
<div style="line-height: 115%; text-align: justify;">
<span lang="EN-IN" style="line-height: 115%;">Brand can command a higher price
premium when it is sold as a service rather than merely as a Product.A service helps you to connect emotionally as you can see the reaction of your customers instantly rather then waiting for the product to reach them and then they provide feedback to you which in any case if bad then your long term relationship with customer gets affected.</span></div>
<div style="line-height: 115%; text-align: justify;">
<span style="line-height: 115%;"><br /></span></div>
<div style="line-height: 115%; text-align: justify;">
<span style="line-height: 115%;">In this case you think Brand should be sold as a service or a product. There are many industries which have set an example in front of us that how can you change the rules of game of service industry and rule the business. If you
take an example of airline industry in that Virgin Airlines is the perfect
example we can take. They have commanded price premium for their services
offered like first music and video systems in the airline industry as compared
to other airline services to make flying worth an experience as a stage where they have created an emotional connect in mind of consumers whereas other
things which they used are basic products like aircraft engines and many others. Though this formula of them is copied now.</span></div>
<div style="line-height: 115%; text-align: justify;">
<span style="line-height: 115%;"><br /></span></div>
<div style="line-height: 115%; text-align: justify;">
<span lang="EN-IN" style="line-height: 115%;">Even if you take an example of hotel
industry hotels like Armani, Taj specially luxury hotels charge for
the service they are providing rather than selling it as a product. Thus
various brands want to get associated with them to promote themselves like
daily use products and others, their own car services, and food etc.</span></div>
<div style="line-height: 115%; text-align: justify;">
<span lang="EN-IN" style="line-height: 115%;"><br /></span><span lang="EN-IN" style="line-height: 115%;">Service adds value to their offerings
to attain this position so that it creates perception in the mind of consumers
or investors that your service offerings are more valuable than any other
service in the market and thus giving you the way to command price premium in the
market. For doing this brands needs to focus on wants of customers and make
everything possible as an experience to live or feel or enjoy etc. in which
customer feels delighted, connected or related and if they even try to move to
some other service provider they don’t feel like switching and land back to
your service only.</span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-4102830984321123672015-04-17T06:21:00.004-07:002016-12-30T22:55:10.876-08:00"I don't know what to Buy, where to buy, which to buy"<div dir="ltr" style="text-align: left;" trbidi="on">
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<img border="0" src="http://s.hswstatic.com/gif/skydiving-picture-7.jpg" height="220" width="320" /></div>
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<span style="font-family: "calibri" , "sans-serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
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<span style="font-family: "calibri" , "sans-serif"; font-size: 12.0pt; line-height: 150%;">This analysis goes about that what all problems goes around in
customer mind while making a purchase of a product which he/she had never done
before and what all steps consumer takes to finally buy. I looked at the sports Skydiving
and to go about which skydiving equipment gear to buy I had really no idea what
to do. The first step was to start with the search for the range of equipment
then narrowing down to various levels on the basis of below pyramid.</span></div>
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<a href="http://3.bp.blogspot.com/-bDbJjJitQls/VTEIhn5dp7I/AAAAAAAAGNc/xq9mpA64Bsc/s1600/Capture.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="451" src="https://3.bp.blogspot.com/-bDbJjJitQls/VTEIhn5dp7I/AAAAAAAAGNc/xq9mpA64Bsc/s1600/Capture.JPG" width="640" /></a></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 12.0pt; line-height: 150%;">Moving from sites to sites and reading reviews to reviews it seems
like everything was equally safe, some prices higher some lower, some providing
Do’s and Don’ts for your first jump, size of canopies , good used gears. Also
these sites talked about Mirages, Javelins and Vectors which are used in
skydiving. The various sites which I reviewed were Parachute Shop, Para Gear,
Extreme Sports, Jump Shop, Sky dive sf etc.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 12.0pt; line-height: 150%;">After knowing the list of equipment I would want to know that my
list of equipment is comprehensive and exhaustive or not. For this I would
contact with other flying schools or clubs and cross check my list. If any
equipment is missing I would add it to my list and do some background research
on utility of those.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 12.0pt; line-height: 150%;">After researching my confusion was that when you buy first
skydiving gear it should be used or new. If it will be used equipment I will
take more precautions in terms of checking its wear and tear but in case of
brand new equipment I can be assured that there would be no wear and tear. Keeping
in mind price and safety involved I would be inclined to buy second hand
equipment which are not critical to my safety such as rescue parachute while on
the other hand I will buy brand new equipment which are critical to my safety
such as primary parachute. That’s where the search started that which companies
sell the best used skydiving gears and I landed up a forum which displays sell
of used gears called buy/sell skydiving gear.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 12.0pt; line-height: 150%;">In a typical skydiving gear you get a harness or container,
reserve parachute, Automation Active Device and main parachute are there. On my
research I found that Automation Active Device expires early so I made a
decision to go about buying a new one. The reserve parachutes if old can be
used just you have to make sure they are not torn or have holes but for main
parachute try to buy a new one as this one will be your life savior and you
cannot afford to buy this one with holes so better put your money into this.
The harness should be the used one as I was new into this I have to make sure
that there is a correct size for both canopies and for my body size as well.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 12.0pt; line-height: 150%;">The order in which a one should go for selection is selecting a
reserved canopy first with correct size. After this I searched about the brands
which sell harness based on the features like Para Gear, Sky dive wings etc. I
used published volume carts to analyze and looked for soft or normal fit. But
companies also offer tight fit which was confusing and created more problems
for me. You can certainly know before buying that harness will fit you or not,
for that I have to talk to the seller of rig and tell them the serial number of
harness but problem was how to contact them. The options with main parachute
are unlimited 7- cell, 9-cell, F111 etc. Companies like Sky lark, sky dive
store so sell these. But the main problem with these again was which will be
correct or fit.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 12.0pt; line-height: 150%;">Once I know which equipment’s fits my body I would be looking at
brands with highest safety ratings which are approve by government and law
which guides skydiving equipment gear. I will be inclined to buy those brands
which provide me free trial so that I can have the touch and feel of equipment
on my body and evaluate if I am comfortable wearing those or not.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 12.0pt; line-height: 150%;">The final step will be to look at the level of after sales service
for my equipment’s. Safety being the first criteria for selection, price also
plays a very important role. Since these equipment’s are costly hence I would
like to be sure that I receive good after sales service.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 12.0pt; line-height: 150%;">Thus the difficulties that an average customer faces are listed
below which a seller can pay attention to and create market for themselves</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "symbol"; font-size: 12pt; line-height: 150%; text-indent: -0.25in;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 150%; text-indent: -0.25in;">Knowing the comprehensive range
of equipment</span><br />
<span style="font-family: "symbol"; font-size: 12pt; line-height: 150%; text-indent: -0.25in;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 150%; text-indent: -0.25in;">Selecting amongst range and
variety of equipment</span><br />
<span style="font-family: "symbol"; font-size: 12pt; line-height: 150%; text-indent: -0.25in;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 150%; text-indent: -0.25in;">Getting feedback from current
users</span><br />
<span style="font-family: "symbol"; font-size: 12pt; line-height: 150%; text-indent: -0.25in;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 150%; text-indent: -0.25in;">Knowing the range of safety
parameters that an equipment needs to comply with</span><br />
<span style="font-family: "symbol"; font-size: 12pt; line-height: 150%; text-indent: -0.25in;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 150%; text-indent: -0.25in;">Finding stores to get the
first-hand experience</span><br />
<span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 150%; text-indent: -0.25in;"><br /></span>
<span style="background-color: white; color: #555555; font-family: "georgia"; font-size: 15px; line-height: 21px;">Originally this article is published on <a href="http://ideasmakemarket.com/2015/04/buying-a-product-for-the-first-time-a-consumer-experience.html">http://ideasmakemarket.com/2015/04/buying-a-product-for-the-first-time-a-consumer-experience.html</a></span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-48900722740986533222015-03-20T05:22:00.002-07:002016-12-30T22:56:47.804-08:00The Amazing Run<div dir="ltr" style="text-align: left;" trbidi="on">
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The start of MBA and end of fun</div>
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The chase of dreams with amazing run</div>
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What you will name the year passed by</div>
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You close your eyes and it seems you just entered a while!</div>
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It was a sunny day we all landed in Singapore</div>
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Trying to book a cab and end in single one ready to explore</div>
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Green and tall buildings that was the impression</div>
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The airport has already amused us with the perfection</div>
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We were all gazed at the cleanliness and thinking how will be the campus where our new era will begun!!</div>
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Rolling, dragging our luggage we reached the gate</div>
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Waiting for Jossel to entertain us on our way</div>
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We were unknown to each other but so known through social media</div>
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Thanks to whats app feature it was like we knew each other like an Expedia!!</div>
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Met, greeted and shared experiences and since then started this amazing run</div>
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All the lectures we swayed together competing with each other in every presentation</div>
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From CRP to SBR it was all fun filled</div>
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There was no lecture where few of our friends always felt like that they just had a sleeping pill..</div>
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Few used to sleep on first bench and few were awaken by professor themselves!</div>
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To cure that some had red bull and some had coffee</div>
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But none helped us as we were always too drowsy!</div>
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Professors screwed us at times</div>
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But there was a mighty Thursday with free entrance in casino and Kudeta</div>
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while helped us to surpass those bad times</div>
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There was a simulation I totally remember</div>
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Everyone was fighting with each other to stand in business as it was their own</div>
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Who can forget "We will talk about this later" and voice of "Hello"</div>
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Every teacher was unique starting from "Boys" till "Suffer Bastard Suffer" whose memories walks with us like an arrow !!</div>
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After the good bye to Singapore it was time to fly Sydney</div>
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The land of dreams- our so called honeymoon period of journey</div>
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What a place what a beauty</div>
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Lovely weather with amazing people</div>
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All time we were partying and cooking something for entertaining!</div>
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<a href="https://2.bp.blogspot.com/-_8xmI2IFyBo/WGdWpXCAnzI/AAAAAAAAMuc/DwpY702GEHEC5rFHZUXBHBFd9WzgM8wDACLcB/s1600/10486641_10203991081160010_1207880383_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://2.bp.blogspot.com/-_8xmI2IFyBo/WGdWpXCAnzI/AAAAAAAAMuc/DwpY702GEHEC5rFHZUXBHBFd9WzgM8wDACLcB/s320/10486641_10203991081160010_1207880383_n.jpg" width="320" /></a></div>
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Chai Pakora till Chana Batoora</div>
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Wine pasta till chicken tikka</div>
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What is that we didn't cook South Indian to American</div>
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At last we became the master chef among all our companions!</div>
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Trip to Melbourne and snowy mountains</div>
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With Beautiful beaches and amazing view</div>
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Sometimes it feels like we were only travelling</div>
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Classes were just the substitute for the noon where we used to relax in study rooms!!</div>
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Nigel lectures were gaming time for all our batch mates, few others used to make itineraries for the next visit to test our fate</div>
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Supply chain and HRM screwed our happiness perpetually and on top of it there was Corporate Finance which were killing us daily</div>
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Drinking, eating, cooking, travelling we passed the Sydney leg</div>
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It never appeared to me it was a place to study it taught us to how to relax!</div>
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Jet boating till beaches we had a fun filled four months</div>
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If someone asks me whats the best thing about college I will say just go to Sydney you will understand!!</div>
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The final leg started in Dubai</div>
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When the time flew I never get the feel</div>
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Singing, chatting, fighting, dancing its finally coming to an end</div>
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Friends are getting placed we party all the day knowing this is our last chance!</div>
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Sometimes seeing studying IBWM folks I smile on myself</div>
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Kudos to the decision I made for myself</div>
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If I was on their place surely my head got burst every single day</div>
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GLSCM is second vella batch which they even don't know</div>
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Marketing knows what they do but we never pretend ;)</div>
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Whatever we say about each other or how much we fight</div>
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At the end we are sailing together in SP Jain boat in high tide</div>
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We will sail through this in one month time and someday will cross each others path somewhere in life</div>
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But remember guys time is running we are at the end of this amazing run</div>
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Run where we met Run where we will be apart</div>
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Run which taught us to smile Run which gave us loved ones of our life</div>
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This amazing run will always be my part</div>
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I wish one day I can meet you all the same way</div>
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Smiling in the same fashion and with same zeal and full of enthusiasm</div>
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Bye to MGB Bye to All</div>
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We will surely meet one day again to have same fun for which we all are known!!</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-49767832323355989092015-03-13T03:44:00.001-07:002016-12-30T22:59:03.249-08:00A broken heart to a broken soul!<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://4.bp.blogspot.com/-kXqqc5kHPfA/WGdXFaiSqsI/AAAAAAAAMuk/SU9G2jcVu6kXCzxLbRVGSmSTO-8FyMlCQCLcB/s1600/f6b1fc50bcdaa1eddec961e6578eacc6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://4.bp.blogspot.com/-kXqqc5kHPfA/WGdXFaiSqsI/AAAAAAAAMuk/SU9G2jcVu6kXCzxLbRVGSmSTO-8FyMlCQCLcB/s320/f6b1fc50bcdaa1eddec961e6578eacc6.jpg" width="245" /></a></div>
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Source: <a href="http://etsy.com/">Etsy</a></div>
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How do you greet a broken heart</div>
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In the mid of moonlight lost so far..</div>
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No light of togetherness</div>
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No hope of smile</div>
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She is just moving hiding tears with a smile!!</div>
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A broken heart with no wings to fly</div>
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No aspirations and no feelings within to tie..</div>
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Whom to say or for whom to cry </div>
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Nothing to see all seems like a dark sky!!</div>
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You feel like walking bare feet</div>
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You know earth will hurt your innocent sheet</div>
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Feeling is miserable like a stab in heart</div>
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No one can see those tears apart!</div>
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You feel like yelling on the whole world</div>
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You scream in your memories over everyone</div>
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You just wish it to be a dream</div>
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But no one knows what you are suffering from which makes you feel this!!</div>
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A broken heart with no wings to fly</div>
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Breath about freedom in the dull sky</div>
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Want to feel flowers but pinch like thrones</div>
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Its just a feeling or something unknown coming from shore!!</div>
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<br /></div>
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Past haunts you but no one understand</div>
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Society treats you as if it was you who this planned</div>
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What was her fault what did she did wrong</div>
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She was just the daughter of the poor who was torn</div>
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She just wanted to fulfill her family dreams</div>
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Her fault was that she took birth as a girl who wants to live free and feel!!</div>
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She was just following her dreams hidden somewhere</div>
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But culprits were eyeing her like a hungry prey everywhere</div>
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Eaten, beaten, raped her till the last breath</div>
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A broken heart was broken now by her soul</div>
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She cried, asked for help but no one listened to that "shor"</div>
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Till now the scream and cry you can hear around</div>
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But the noise of all others is so loud that those words never make a sense at all</div>
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Why after knowing what is wrong we still pretend everything is right</div>
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Why after knowing what should the punishment be we wait for the justice from supreme power who holds the guiding light!</div>
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Its the irony we expect light from the source who is blind</div>
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Who doesn't even see what is right and close her eyes before every mind..</div>
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Its not a question to one but its for everybody</div>
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What is the fault a girl has made after taking birth for which she gets punishment daily!!</div>
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A heart broke with these deeds every hour some where</div>
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Its a journey somewhere a girl makes because of society</div>
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From A broken heart to a broken soul leaving us in tears!</div>
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Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8285750845266196570.post-19187185249612862152015-03-02T22:28:00.002-08:002016-12-30T23:11:06.147-08:00Which one to use for marketing - Wikipedia or Craigslist?<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="separator" style="clear: both; text-align: center;">
<img border="0" height="182" src="https://3.bp.blogspot.com/--rcM28qz-rc/WGdZQyMavHI/AAAAAAAAMu8/KrbdwvZ3Qisf1GQYOY684XPilEN5uyZxQCLcB/s320/fpgi-article.jpg" width="320" /></div>
<span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;"> <b><u>W</u></b></span><b style="font-family: times, "times new roman", serif;"><u>ikipedia</u></b></div>
<ul style="text-align: left;">
<li><span style="font-family: "times" , "times new roman" , serif;"><span style="text-align: justify; text-indent: -0.25in;"><span style="font-stretch: normal;"> </span></span><span style="text-align: justify; text-indent: -0.25in;">For small business listing their basic
information and data on Wikipedia works as a validator for their existence in
real world thus connecting them with customers on a larger scale.</span></span></li>
<li><span style="font-family: "times" , "times new roman" , serif; text-align: justify; text-indent: -0.25in;">Wikipedia has three content policies
which are no original research, verifiability and maintaining neutral view
point using which you can use it for marketing and public relations.</span></li>
<li><span style="font-family: "times" , "times new roman" , serif; text-align: justify; text-indent: -0.25in;">Under the discussion tab of
Wikipedia consumers can discuss questions, complaints and even companies can
write about views and additions about company.</span></li>
<li><span style="font-family: "times" , "times new roman" , serif; text-align: justify; text-indent: -0.25in;">It provides an additional and
credible presence on internet where you can display about your brand and
business with integrity.</span></li>
<li><span style="font-family: "times" , "times new roman" , serif;"><span style="text-align: justify; text-indent: -0.25in;">It can be used to increase back
links on your company’s website thus making you more viewed on the Google
search page.</span></span></li>
<li><span style="font-family: "times" , "times new roman" , serif; text-align: justify; text-indent: -0.25in;">Content marketing is as way to do
marketing through Wikipedia as well helps in keyword research.</span></li>
</ul>
<div class="MsoNormal" style="margin-left: .25in; tab-stops: right 6.5in; text-align: justify;">
<b style="text-align: center; text-indent: -24px;"><span style="font-family: "times" , "times new roman" , serif;"> <u>Craigslist</u></span></b><br />
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: 14.2pt right 6.5in; text-align: justify; text-indent: -.25in;">
</div>
<ul style="text-align: left;">
<li style="text-align: left;"><span style="font-family: "times" , "times new roman" , serif; text-indent: -0.25in;">On Craigslist online marketing
can be done efficiently by promoting an e-bay store till franchise or car till
real estate.</span></li>
<li style="text-align: left;"><span style="font-family: "times" , "times new roman" , serif; text-indent: -0.25in;">Keep check of spams as they use a
flagging system so it is easy for them to quickly spot your business. So before
posting an advertisement nationally or locally keep a check on the rules of it.</span></li>
<li style="text-align: left;"><span style="font-family: "times" , "times new roman" , serif; text-indent: -0.25in;">These sites are based on customer
to customer model, internet classifieds so it’s more economical for business to
interact with individuals through social sites.</span></li>
<li style="text-align: left;"><span style="font-family: "times" , "times new roman" , serif;"><span style="text-indent: -0.25in;">Customer selling to customer is
being used as a marketing model by many businesses these days.</span></span></li>
<li style="text-align: left;"><span style="font-family: "times" , "times new roman" , serif; text-indent: -0.25in;">Using targeted advertisements as
Craigslist posting service, you can target customers who want to buy your
product.</span></li>
</ul>
<span style="font-family: "times" , "times new roman" , serif;"><br /></span>
<span style="font-family: "times" , "times new roman" , serif;"><br /></span>
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<br /></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8285750845266196570.post-19902440060386831332015-03-01T23:16:00.001-08:002016-12-30T23:13:00.692-08:00Does Google Benefit Large and Smaller Companies for their marketing?<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://1.bp.blogspot.com/-EN4Cl9zANsA/WGdaWW5VMRI/AAAAAAAAMvE/w5TzpoNS7jA7ceL6D6e_QqafYQNzDgd0ACLcB/s1600/photo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://1.bp.blogspot.com/-EN4Cl9zANsA/WGdaWW5VMRI/AAAAAAAAMvE/w5TzpoNS7jA7ceL6D6e_QqafYQNzDgd0ACLcB/s200/photo.jpg" width="200" /></a></div>
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Source: <a href="https://www.youtube.com/user/GoogleBusiness">Youtube</a></div>
<b><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></b>
<b><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></b>
<b><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Giving away a product/service free constitute a viable
business strategy.</span></b><span style="font-family: "symbol"; font-size: 12pt; line-height: 115%; text-indent: -0.25in;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">If you give a product or service
for free known as freemium pricing strategy then you can charge for proprietary
features, functionality or virtual goods. </span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">It can be used as a multiple
revenue model by indirectly promoting or advertising value added services and
developing your brand. </span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">It helps in reaching critical
mass for a company quickly by penetrating into the market.</span></div>
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<b><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="text-align: justify; text-indent: -24px;">
<span style="font-size: 12pt; line-height: 115%;"><b> Large companies benefit from Google for their marketing as </b>they</span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;"> become more visible with the
help of their back link structure. It can be formed with collaborations that
they have generated with other websites and by being more resourceful (giving
forward links).</span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">They can take banner space for
advertising as well as promotion and pay through click through rate for this,
thus becoming more visible to customers.</span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">It can increase large companies’
inbound traffic and search engine rankings.</span><span style="text-indent: -0.25in;"><span style="font-family: "calibri" , sans-serif;"><span style="line-height: 18.3999996185303px;">You can post advertisements on you tube. Trademark words cannot be used as keyword so as large company you must protect your brand. As taking banner space and advertising on you tube is expensive large companies can afford and take advantage of these.</span></span></span></div>
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<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri" , sans-serif;"> <b>S</b></span><b>mall companies leverage Google for
marketing as</b></span><span style="font-family: "symbol"; font-size: 12pt; line-height: 115%; text-indent: -0.25in;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-family: "calibri" , sans-serif; line-height: 115%; text-indent: -0.25in;"><span style="font-size: 12pt; line-height: 115%;">these companies can use Google </span><span style="line-height: 18.3999996185303px;">Ad Words</span><span style="font-size: 12pt; line-height: 115%;"> to manage or market advertising in easy and efficient manner.</span></span><span style="font-family: "symbol"; font-size: 12pt; line-height: 115%; text-indent: -0.25in;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="line-height: 115%; text-indent: -0.25in;"><span style="font-family: "calibri" , sans-serif;"><span style="font-size: 12pt; line-height: 115%;">You can post advertisements on Ad Words, provides cloud services and </span><span style="line-height: 18.3999996185303px;">analytic</span><span style="font-size: 12pt; line-height: 115%;"> tools as well as tutorials. </span></span></span><span style="text-indent: -0.25in;"><span style="font-family: "calibri" , sans-serif;"><span style="font-size: 12pt; line-height: 115%;">Use of Google Plus also helps
consumers find small business and improving Google Search ranking as well as
increasing network capabilities. </span><span style="font-size: 12pt; line-height: 115%;"> </span></span></span><span style="font-family: "calibri" , sans-serif; line-height: 18.3999996185303px;">Google</span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 18.3999996185303px;"> </span><span style="font-family: "calibri" , sans-serif;"><span style="line-height: 18.3999996185303px;">analytic is kind of a free tool which website can use to track demographics like unique visitors, location or time of day, clicks on page etc.</span></span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 18.3999996185303px;">Thus most small companies use </span><span style="font-family: "calibri" , sans-serif; line-height: 18.3999996185303px;">Google</span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 18.3999996185303px;"> </span><span style="font-family: "calibri" , sans-serif; line-height: 18.3999996185303px;">analytic</span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 18.3999996185303px;"> and </span><span style="font-family: "calibri" , sans-serif; line-height: 18.3999996185303px;">Ad words</span><span style="font-family: "calibri" , sans-serif; font-size: 12pt; line-height: 18.3999996185303px;">.</span></div>
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