Which one to use for marketing - Wikipedia or Craigslist?

   Wikipedia

•  For small business listing their basic information and data on Wikipedia works as a validator for their existence in real world thus connecting them with customers on a larger scale.
• Wikipedia has three content policies which are no original research, verifiability and maintaining neutral view point using which you can use it for marketing and public relations.
• Under the discussion tab of Wikipedia consumers can discuss questions, complaints and even companies can write about views and additions about company.
• It provides an additional and credible presence on internet where you can display about your brand and business with integrity.
• It can be used to increase back links on your company’s website thus making you more viewed on the Google search page.
• Content marketing is as way to do marketing through Wikipedia as well helps in keyword research.

                                                                           Craigslist

• On Craigslist online marketing can be done efficiently by promoting an e-bay store till franchise or car till real estate.
• Keep check of spams as they use a flagging system so it is easy for them to quickly spot your business. So before posting an advertisement nationally or locally keep a check on the rules of it.
• These sites are based on customer to customer model, internet classifieds so it’s more economical for business to interact with individuals through social sites.
• Customer selling to customer is being used as a marketing model by many businesses these days.
• Using targeted advertisements as Craigslist posting service, you can target customers who want to buy your product.

Does Google Benefit Large and Smaller Companies for their marketing?

Source: Youtube

Giving away a product/service free constitute a viable business strategy. If you give a product or service for free known as freemium pricing strategy then you can charge for proprietary features, functionality or virtual goods. It can be used as a multiple revenue model by indirectly promoting or advertising value added services and developing your brand. It helps in reaching critical mass for a company quickly by penetrating into the market.

      Large companies benefit from Google for their marketing as they become more visible with the help of their back link structure. It can be formed with collaborations that they have generated with other websites and by being more resourceful (giving forward links).They can take banner space for advertising as well as promotion and pay through click through rate for this, thus becoming more visible to customers.It can increase large companies’ inbound traffic and search engine rankings.You can post advertisements on you tube. Trademark words cannot be used as keyword so as large company you must protect your brand. As taking banner space and advertising on you tube is expensive large companies can afford and take advantage of these.

       Small companies leverage Google for marketing as these companies can use Google Ad Words to manage or market advertising in easy and efficient manner. You can post advertisements on Ad Words, provides cloud services and analytic tools as well as tutorials. Use of Google Plus also helps consumers find small business and improving Google Search ranking as well as increasing network capabilities.  Google analytic is kind of a free tool which website can use to track demographics like unique visitors, location or time of day, clicks on page etc.Thus most small companies use Google analytic and Ad words.

Few Points About Prediction Markets

Source: Steemit

Prediction Markets are kind of markets basically used for information gathering and aggregating process across the market which is typically prediction of some event thus using these you can leverage the likelihood of an event and make your business streamlined in that direction.

You can also do demand forecasting and calculate the value of company during a time period as prediction market of Google does.

Software companies can exploit such markets by finding will they meet their timelines or not; how many defects will be there in their software etc.

Political firms can use it to find that what will be the result of elections.

Video and music market can use it to predict the box office collection of movies and music in the market.

 For managing a project, quality of a product (manufactured or software) and forecasting these markets can be used.

Video games industry can use it to predict the success of the games they are going to launch in the market.

First few steps towards this can be having access to broad range of information, getting continuous feedback as well as real time information; because of anonymity participants will express the truth so involve them and get additional information about the event for which you want to make prediction.