This analysis goes about that what all problems goes around in
customer mind while making a purchase of a product which he/she had never done
before and what all steps consumer takes to finally buy. I looked at the sports Skydiving
and to go about which skydiving equipment gear to buy I had really no idea what
to do. The first step was to start with the search for the range of equipment
then narrowing down to various levels on the basis of below pyramid.
Moving from sites to sites and reading reviews to reviews it seems
like everything was equally safe, some prices higher some lower, some providing
Do’s and Don’ts for your first jump, size of canopies , good used gears. Also
these sites talked about Mirages, Javelins and Vectors which are used in
skydiving. The various sites which I reviewed were Parachute Shop, Para Gear,
Extreme Sports, Jump Shop, Sky dive sf etc.
After knowing the list of equipment I would want to know that my
list of equipment is comprehensive and exhaustive or not. For this I would
contact with other flying schools or clubs and cross check my list. If any
equipment is missing I would add it to my list and do some background research
on utility of those.
After researching my confusion was that when you buy first
skydiving gear it should be used or new. If it will be used equipment I will
take more precautions in terms of checking its wear and tear but in case of
brand new equipment I can be assured that there would be no wear and tear. Keeping
in mind price and safety involved I would be inclined to buy second hand
equipment which are not critical to my safety such as rescue parachute while on
the other hand I will buy brand new equipment which are critical to my safety
such as primary parachute. That’s where the search started that which companies
sell the best used skydiving gears and I landed up a forum which displays sell
of used gears called buy/sell skydiving gear.
In a typical skydiving gear you get a harness or container,
reserve parachute, Automation Active Device and main parachute are there. On my
research I found that Automation Active Device expires early so I made a
decision to go about buying a new one. The reserve parachutes if old can be
used just you have to make sure they are not torn or have holes but for main
parachute try to buy a new one as this one will be your life savior and you
cannot afford to buy this one with holes so better put your money into this.
The harness should be the used one as I was new into this I have to make sure
that there is a correct size for both canopies and for my body size as well.
The order in which a one should go for selection is selecting a
reserved canopy first with correct size. After this I searched about the brands
which sell harness based on the features like Para Gear, Sky dive wings etc. I
used published volume carts to analyze and looked for soft or normal fit. But
companies also offer tight fit which was confusing and created more problems
for me. You can certainly know before buying that harness will fit you or not,
for that I have to talk to the seller of rig and tell them the serial number of
harness but problem was how to contact them. The options with main parachute
are unlimited 7- cell, 9-cell, F111 etc. Companies like Sky lark, sky dive
store so sell these. But the main problem with these again was which will be
correct or fit.
Once I know which equipment’s fits my body I would be looking at
brands with highest safety ratings which are approve by government and law
which guides skydiving equipment gear. I will be inclined to buy those brands
which provide me free trial so that I can have the touch and feel of equipment
on my body and evaluate if I am comfortable wearing those or not.
The final step will be to look at the level of after sales service
for my equipment’s. Safety being the first criteria for selection, price also
plays a very important role. Since these equipment’s are costly hence I would
like to be sure that I receive good after sales service.
Thus the difficulties that an average customer faces are listed
below which a seller can pay attention to and create market for themselves
·
Knowing the comprehensive range
of equipment
· Selecting amongst range and variety of equipment
· Getting feedback from current users
· Knowing the range of safety parameters that an equipment needs to comply with
· Finding stores to get the first-hand experience
Originally this article is published on http://ideasmakemarket.com/2015/04/buying-a-product-for-the-first-time-a-consumer-experience.html
· Selecting amongst range and variety of equipment
· Getting feedback from current users
· Knowing the range of safety parameters that an equipment needs to comply with
· Finding stores to get the first-hand experience
Originally this article is published on http://ideasmakemarket.com/2015/04/buying-a-product-for-the-first-time-a-consumer-experience.html
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